Cooking Up Success: Is This $195,000 Kitchen Blog Worth It?

Imagine this: a kitchen blog that started as a mom’s creative outlet in 2008 is now making over $5,600 a month. That’s right. What began as a side hustle for Carole—while juggling six kids—has turned into a thriving online business that’s now on the market for $195,000.

Curious? So was I. This isn’t just another recipe blog; it’s a 15-year-old digital asset with over 550 recipes, a loyal audience, and plenty of potential for growth. Let me walk you through the story, numbers, and whether this investment might be the next big thing for someone bold enough to take the leap.

The Story of My Kitchen Escapades

Meet Carole: the creator behind My Kitchen Escapades. Back in 2008, Carole launched this blog with a simple goal: to make cooking fun and accessible for everyone. Despite managing six kids, she found time to innovate in the kitchen, turning her everyday recipes into something special.

By 2022, her blog had grown into a well-oiled machine. With an archive of recipes, steady traffic, and ad revenue rolling in, Carole decided it was time to sell. While the first sale was private, the blog has reappeared on the market, and this time, it’s asking for a hefty $195,000.

The Numbers That Matter

Let’s talk specifics because numbers tell the real story here.

• Traffic: ~150,000 monthly page views.

• Revenue: ~$5,600/month, primarily from ads (Mediavine, with an RPM of $30-$40).

• Engagement: An impressive 03:46 average session time—proof that visitors are sticking around.

• Traffic Sources:

  • 63% from SEO (organic traffic = reliable and sustainable).

  • 20% from social media.

  • The rest is split among direct, referral, and unassigned traffic.

• Audience Quality: Visitors are mostly from high-tier countries, meaning strong purchasing power.

This isn’t a fly-by-night website. It has weathered Google’s recent algorithm updates and emerged stronger—a testament to its well-built foundation.

What’s the Blog Worth?

Now, let’s break down the big question: is $195,000 a fair price?

• Breakeven Math: At the current revenue, you’d recoup your investment in around 20 months—assuming no growth or additional investment.

• Growth Opportunities: With the right strategies, you could shorten that breakeven timeline to 12-15 months (more on this later).

On paper, the price is a bit high, but it’s not outrageous. The site’s age, domain authority, and consistent performance justify the premium—though a little negotiation wouldn’t hurt.

How the Blog Makes Money

This blog’s revenue streams are simple yet effective:

1. Ads: Mediavine delivers the bulk of the income, with a solid RPM of $30-$40.

2. Affiliate Marketing: While it’s not the primary income source, it adds a nice supplemental stream.

The simplicity of the model is appealing, but it also leaves room for creativity. That brings us to the exciting part: what you could do with this blog.

Opportunities to Grow

Here’s what I see when I look at My Kitchen Escapades: untapped potential. With a little hustle and the right strategies, you could take this blog to the next level. Here’s how:

1. Launch a Digital Cookbook

The blog already has over 550 recipes—a goldmine waiting to be monetized. Curate the best ones into a digital cookbook, sell it directly to the blog’s audience, and create a new revenue stream.

2. Create Cooking Courses

Online courses are hot right now. Imagine offering a beginner’s guide to cooking or themed workshops (like “30-Minute Dinners” or “Holiday Baking”). Video content adds value and builds a stronger connection with the audience.

3. Build a Newsletter Community

If the blog has an email list (and it should), you’re sitting on another opportunity. A weekly or bi-weekly newsletter can:

• Promote affiliate products.

• Sell digital courses or ebooks.

• Drive traffic back to the blog, increasing ad revenue.

4. Optimize Affiliate Marketing

While ads are great, affiliate marketing could bring in significantly more revenue. Think cookware, meal kits, or niche kitchen gadgets. The blog’s audience is primed for these kinds of offers.

What It Takes to Run This Blog

If you’re thinking about buying this blog, let me be clear: it’s not entirely hands-off. The listing claims you can manage it with a VA working two hours a day, but I’m skeptical. Here’s what I think it realistically takes:

1. Time Commitment: Plan on dedicating at least 4 hours/day (or having a solid team in place). This includes content creation, SEO updates, and audience engagement.

2. Content Skills: To keep the audience engaged, you’ll need fresh, high-quality recipes or related content regularly.

3. Marketing Savvy: Growing social media presence, optimizing affiliate links, and creating new revenue streams will require strategic thinking.

Should You Buy It?

Here’s my take: My Kitchen Escapades is a fantastic blog with strong foundations and lots of potential. But it’s not for everyone.

Who It’s For:

• Someone passionate about food, cooking, or blogging.

• An entrepreneur ready to invest time or resources into growing the site.

• A team or business looking for a proven content platform to expand.

Who It’s Not For:

• Someone looking for passive income without effort.

• Investors who aren’t familiar with managing content-heavy websites.

If you’re willing to put in the work, this blog could be a goldmine. If not, it might feel like more of a burden than an opportunity.

The Recipe for Success

The story of My Kitchen Escapades is inspiring. What started as a mom’s creative outlet grew into a profitable, established business with loyal readers and strong revenue streams. Whether you decide to buy it or not, the lessons here are universal:

• Consistency builds value.

• Passion creates engagement.

• Smart strategies turn effort into profit.

If you’re ready to invest in a blog like this—or start one of your own—remember: success doesn’t happen overnight. But with the right mix of hustle, creativity, and strategy, anything is possible.