Do You Like Getting Roasted? Here’s How a Website Roasting Service Can Improve Your Site

Roastd.io is a unique website roasting service that uses humor and honest critiques to help businesses improve their sites. Created by serial entrepreneur Ollie, this service offers actionable, lighthearted feedback that can make a real difference for startups and small businesses.

11/7/20245 min read

website roasting service
website roasting service

Let’s talk about roasting! No, not roasting coffee beans or marshmallows—but roasting websites. It’s a trend gaining traction, and for good reason. But first, if you’re not familiar, here’s a quick rundown of what a roast is: it’s a humorous critique, often bordering on playful insults, aimed at pointing out flaws in an entertaining way. Comedians do it on stage, YouTubers do it for laughs, and now, some savvy entrepreneurs are roasting websites to help owners improve their online presence. One such entrepreneur, Ollie, turned this idea into a thriving website roasting service that’s bringing serious value to those bold enough to try it.

Here’s how Ollie’s story and his website roasting service, Roastd.io, came to life—and why it’s inspiring other entrepreneurs to rethink the basics.

The Idea Behind the Website Roasting Service: Roastd.io

Ollie, the founder of Roastd.io, has a background peppered with various startups and entrepreneurial ventures. He’s what many would call a “serial entrepreneur”—someone who has tried multiple business ideas, some more successful than others. One day, as Ollie was relaxing at home, he received a message from a friend: “Hey Ollie, can you check out the landing page for my new business? Do you like it?”

Ollie took a look and, without thinking much, replied with a polite, “Yeah, it’s nice. Good luck!” But then something clicked. What if he could offer a service where people would pay him to roast their websites—provide brutally honest, yet constructive feedback, with a sprinkle of humor? As a skilled designer with a keen eye for web aesthetics, Ollie knew he could make it work. When he asked his friend if he’d be willing to pay for a “roast,” the answer was an enthusiastic “Yes!”

That was the beginning of Roastd.io, Ollie’s website roasting service that combines humor with actionable insights, helping people improve their websites while keeping things lighthearted.

How the Website Roasting Service Works

Roastd.io offers various options depending on how quickly you want your website roast delivered. Here’s the breakdown of the plans:

  • $199 for a roast delivered within 4 days

  • $249 for a roast within 48 hours

  • $799 for a more extensive roast covering a 4+ page website

With these packages, Roastd.io guarantees an entertaining yet insightful critique that clients can use to enhance their websites. Each roast covers everything from design and layout to user experience and functionality, providing website owners with concrete steps to improve their online presence.

The Unique Marketing Strategy Behind Roastd.io’s Success

Like most entrepreneurs launching a new service, Ollie went through the usual channels—posting on Product Hunt, Twitter, and Reddit. But Ollie had an innovative twist up his sleeve. Instead of immediately charging clients, he invited people to join a free Discord community. Within this community, users could roast each other’s websites, creating a fun and engaging environment that Ollie managed and monitored closely.

This community-based approach was a masterstroke for several reasons:

  1. Building Connections – By fostering a community, Ollie connected directly with potential customers who already enjoyed the concept.

  2. Focus – On Discord, users can focus more on the topic without the distractions of traditional social media, leading to higher engagement.

  3. Direct Marketing – Ollie could tag members and mention the service within the community, keeping the Roastd.io brand top of mind.

Building the Business in Just One Night

Ollie didn’t waste time once he realized his website roasting service had potential. He built the website, set up the Discord server, and organized his social media presence in a single night. This lightning-speed setup speaks to one of the biggest takeaways from Ollie’s journey: if you’ve got a new idea, it’s crucial to act on it quickly. That initial burst of excitement and creativity can fuel fast progress—especially in the early days of a startup when momentum is everything.

Lessons for Entrepreneurs from Roastd.io’s Website Roasting Service

Ollie’s success with Roastd.io offers some essential lessons for budding entrepreneurs looking to create their own unique service. Here are a few that stand out:

1. Simple Ideas Can Work Wonders

Roastd.io isn’t about complex algorithms, cutting-edge technology, or AI. It’s simply a humorous and insightful critique of websites. The genius lies in its simplicity. In an era when many entrepreneurs chase high-tech solutions, Ollie’s service shows that some of the best ideas focus on solving small, specific problems with creative flair.

2. Don’t Let Skills You Don’t Have Stop You

While Ollie already had design skills, building a business doesn’t require perfection in every area. For those lacking experience in specific skills, online courses and tutorials can fill those gaps. With a clear idea and the will to learn, you can quickly develop just enough skill to launch a minimum viable product (MVP) and test the waters.

3. Community is Key

Ollie’s decision to start a Discord community gave Roastd.io a unique advantage. It allowed him to directly connect with users, build a following, and eventually convert them into paying customers. For any new business, building a community around the brand is invaluable, as it fosters loyalty and creates a supportive environment for customers to share feedback.

4. Timing is Crucial

Ollie built and launched his website roasting service in a single night. Acting on that initial rush of excitement allowed him to harness his creativity and enthusiasm, getting his idea off the ground before doubt could creep in. For anyone with a new business idea, Ollie’s experience is a reminder that moving quickly is often better than waiting for perfection.

Why Website Roasting Services Like Roastd.io Are Growing in Popularity

In today’s saturated online space, standing out is challenging. A website roasting service offers a fresh, fun, and approachable way for businesses to see their websites from a different perspective. Many companies spend thousands on marketing and design but overlook minor, yet crucial, issues that could impact user experience and engagement. Roastd.io fills this gap by providing straightforward, actionable feedback in a format that’s enjoyable to receive—and easy to act on.

For smaller businesses and startups that might not have the budget for extensive web consulting, a website roast is an affordable and efficient alternative. The humorous tone also makes the feedback easier to digest, giving companies the insights they need without the dry, formal critique that might feel intimidating.

Takeaways for Website Owners: Why You Should Consider a Website Roasting Service

If you’ve been struggling to figure out why your website isn’t performing as well as you’d like, a website roasting service like Roastd.io could be the answer. It’s not just about laughing at design flaws—it’s about identifying areas for improvement that you might have missed. Here’s why you should give it a try:

  1. Fresh Perspective – A website roast provides an outsider’s view of your website, highlighting issues you might be too close to notice.

  2. Affordable Insight – Compared to high-end consulting services, a website roast is a more budget-friendly option for actionable feedback.

  3. Easy-to-Act Suggestions – The roast format allows for direct, specific suggestions that are easier to implement.

  4. Fun Process – Getting roasted doesn’t sound like fun, but in this case, it is. The humor makes the critique easier to accept, and the actionable insights make it valuable.

Will You Get Roasted?

Roastd.io has made a splash in the world of online feedback with its unique and engaging website roasting service. For website owners, the opportunity to get an honest, entertaining, and constructive roast is invaluable. Ollie’s journey proves that success doesn’t always come from complicated ideas; sometimes, it’s the simple, authentic ones that resonate the most.

So, do you dare to get roasted? If you’re up for a little humor mixed with valuable insights, a website roast could be just the thing to boost your online presence—and give you a good laugh in the process.